5 Questions to Ask When Vetting a PR Agency

5 Questions to Ask When Vetting a PR Agency

Let’s face it, public relations is an odd profession. Everyone thinks that they know what PR is, and many companies and individuals purport to do it. If you’re after professional help that gets results, make sure you ask these five questions before making...
5 Signs Your Press Release Isn’t Actually News

5 Signs Your Press Release Isn’t Actually News

Would your press release pass a journalist’s smell test? One of the hardest parts of being a public relations professional is educating your clients about what constitutes news and what does not. One of the most annoying parts of being a reporter is sifting...
How to Be Ready When a PR Crisis Hits

How to Be Ready When a PR Crisis Hits

Whether you’re a public figure, small or large business, or a nonprofit, it’s not a matter of if, but when. Are you prepared?  A crisis communications plan is a must for any client working with a public relations agency, including small business owners and...