Strategy + Hustle

What is PR?

PR is any effort toward creating a favorable opinion of your company or brand in the eyes of the public. Yet who is the public? Unless you are a mega-brand, chances are Jane Public will never know who you are, and probably doesn’t care. That’s why I prefer to define PR this way: Any effort, aligned with business goals, that creates a favorable opinion of your company or brand in the eyes of your target customers.

What We Do.

Our Clients

Public Relations

If you want national media relations from a team proven to win placements in top-tier publications, you’ve met your match. We bring deep relationships in the Pacific Northwest and Rocky Mountain West, and we’re equipped to win in any local and regional market in the U.S.  

Government Affairs

Led by Caitlin Copple Masingill, the first openly LGBTQ person elected to the Missoula City Council at age 28, our government affairs team has delivered wins in health care, pre-K, LGBTQ rights, and land use issues. Most recently, we led communications in Boise Mayor Lauren McLean’s historic runoff election.

Integrated Campaigns

Silos are so 20th century. All PR is digital PR, and integration is key to amplifying news media wins through your website and social media to drive business results. We bring expertise in developing and executing communications strategies across all types of media.

E-courses

We help clients select the right software, develop curriculum, and successfully launch ecourses. Our in-house expert, Holly Conti, has launched six-figure ecourses for small business owners. Save yourself months of time and maximize revenue by engaging an experienced team that understands you.

Content Strategy

You need to bring your A-game when it comes to strategic content marketing that builds your audience and grows demand for your product or services. We help you nurture, engage, and convert your audience in order to unlock business opportunities and grow your brand, particularly through speaking and writing opportunities.

Websites & Funnels

Face it, you are judged by your website. When your website doesn’t make it easy to learn more about who you are and what you do, you’re losing customers. We design beautiful websites and digital products to drive more sales. See examples of websites we’ve built.