Reporters hate bad pitches. They ignore them.
If you send too many, they’ll block you. And can you blame them? From misspelled names to targeting a reporter who doesn’t cover your industry to using corporate jargon no one besides your boss or investors understand, most pitches belong in the trash folder.
Don’t send a pitch that belongs in spam.
With women making up just 24% of expert sources quoted in the media, there are clearly quality stories that are not getting told. Women, BIPOC and LGBTQ+ business owners are sometimes reluctant to “do PR” because of a fear it won’t feel authentic or because of imposter syndrome.
Yet, while it might be more comfortable to send out a press release, rarely does news coverage, particularly at the national level, stem from a widely-distributed press release.
If you long for reporters to read your emails, respond with an interview request, and ultimately put you and your business on the map, you need a compelling pitch that is worthy of making headlines.
As former journalists turned PR experts, we know what it takes to cut through a noisy inbox to capture the attention you need to tell your story to the masses. Whether you’re launching a new product or service or writing your first guest commentary, during our one-hour Pitch Perfect workshop, we’ll refine what you’re using or craft a pitch from scratch.
In this 60-minute video call, you’ll learn:
☑️How newsrooms make decisions
☑️What is truly newsworthy about your business, product, or service
☑️How to know who is the right person to pitch at your top two dream outlets
☑️When is the best time to pitch based on the news story you’re hoping to tell
☑️How to write and distribute an effective press release, and when you are better off just pitching your news to individual reporters.
Whether you’re seeking a magazine feature, a podcast interview, or a TV news segment, you’ll come away with a stronger pitch or press release that is more likely to deliver the publicity results you’re seeking.