Perfect Your Pitch with the Pros

Write and deliver a media pitch that is more likely to get opened by a reporter, read, and responded to and allows you to capture the media attention you deserve.

Reporters hate bad pitches. They ignore them. 

If you send too many, they’ll block you. And can you blame them? From misspelled names to targeting a reporter who doesn’t cover your industry to using corporate jargon no one besides your boss or investors understand, most pitches belong in the trash folder. 

Don’t send a pitch that belongs in spam.

With women making up just 24% of expert sources quoted in the media, there are clearly quality stories that are not getting told. Women, BIPOC and LGBTQ+ business owners are sometimes reluctant to “do PR” because of a fear it won’t feel authentic or because of imposter syndrome. 

Yet, while it might be more comfortable to send out a press release, rarely does news coverage, particularly at the national level, stem from a widely-distributed press release. 

If you long for reporters to read your emails, respond with an interview request, and ultimately put you and your business on the map, you need a compelling pitch that is worthy of making headlines.  

As former journalists turned PR experts, we know what it takes to cut through a noisy inbox to capture the attention you need to tell your story to the masses. Whether you’re launching a new product or service or writing your first guest commentary, during our one-hour Pitch Perfect workshop, we’ll refine what you’re using or craft a pitch from scratch.

In this 60-minute video call, you’ll learn:

☑️How newsrooms make decisions

☑️What is truly newsworthy about your business, product, or service

☑️How to know who is the right person to pitch at your top two dream outlets

☑️When is the best time to pitch based on the news story you’re hoping to tell

☑️How to write and distribute an effective press release, and when you are better off just pitching your news to individual reporters.

Whether you’re seeking a magazine feature, a podcast interview, or a TV news segment, you’ll come away with a stronger pitch or press release that is more likely to deliver the publicity results you’re seeking. 

Make Headlines

About Full Swing.

A PR partner that hustles like a mother

Clients turn to Full Swing PR when they need to stand out in a sea of sameness. Sometimes, they question whether their story is worth telling, and always, they struggle to feel like they are fully seen – by industry peers, by potential customers, and often, by their own marketing agency.

Founded in 2019, Full Swing PR is a public relations and digital marketing agency led by two working moms that helps leaders be seen and sought after so they can reclaim power and rewrite the human story. We build PR and digital platforms for those historically left out of the conversation: women, BIPOC, and LGBTQ+ leaders.

About Caitlin.

Caitlin Copple Masingill (she/they) is a strategic communications expert with more than 15 years of experience. Her clients have been in Fast Company, Forbes, TIME, and The New York Times, among others. From leading communications during a runoff election for Boise, Idaho’s first female mayor, to defeating extreme-right political candidates in a Republican primary election, Caitlin brings deep political and policy experience in addition to her background as a former journalist and PR director.

In 2011, Caitlin was the first openly LGBTQ person elected to the Missoula, Montana City Council. In 2019, she was named among Idaho’s Accomplished Under 40 by the Idaho Business Review, and in 2021, she was honored among the Idaho Women of the Year. She holds an M.A. in journalism from the University of Montana and loves enjoying the outdoors with her young son, Tollie. She lives in Boise and spends as much time as possible in Missoula.

About Holly.

Holly Conti (she/her) is the co-owner of Full Swing PR. Since she joined in 2020, the agency has more than tripled its revenue. Holly believes that ethical marketing starts with respect for the consumer and her client’s marketing strategies aim to deliver value at every step of the customer journey. Holly ensures her clients have the right pieces in place to capture the attention they get from PR and turn those eyeballs into customers. Holly has helped clients grow their email lists from 2,000 to 20,000, tripled the sales of online course revenue in less than six months, and grown social media followings by 10,000 and up to 50,000. She’s overseen paid advertising campaigns of more than $300,000 and has led several six-figure launches for online business owners. A former TV journalist, Holly brings integrated strategic marketing expertise to each Full Swing client. She lives in New York with her husband and young daughter, Eloise.