Make Headlines

Learn how to create a winning PR plan that will help you make headlines, grow your brand’s visibility, and create the change you want to see in the world.

Create a PR plan in one hour.

And learn how to get your business seen by the right people.

Qualified experts aren’t always seen in the media. When only 30% of expert sources in the news media are female (and mostly white), the conversations that drive who “counts” as a leader or influencer are badly skewed. By helping those historically left out of news find and use their voices, we believe PR can change the world.

A business with big goals, needs to be seen on a big level. To scale your business, you need the visibility that PR can provide.

When you are a CEO with competing priorities and a small-ish team, what will separate you from your competitors is an actionable plan that puts strategic communications at the heart of your business plan.

Businesses that plan grow 30% faster than those that don’t.

Of the companies that see growth in sales year-over-year, more than 70% have and stick to a plan.

When we help clients plan their PR, they start seeing wins right away. Reporters and editors reply to emails, and guest commentaries get published. They start hearing from random LinkedIn contacts about how they “are seeing them everywhere” and asking if they have capacity to take on new clients.

A CEO of a business that is struggling to hire exceptional people shared with us recently that an accomplished jobseeker was impressed by a recent guest column in a regional business magazine, prompting him to reach out about a lateral move, bringing their million-dollar book of business with them.

Another thing that happens is that reporters start reaching out proactively when they need comment for a story regarding your industry or issue area. Clients also find that when they have strong messaging that differentiates them from their competitors, they attract better clients, who are more values aligned and fun to work with.

Planning protects your time, your energy, and ultimately, the future of your business.

Make Headlines with a Winning PR Plan

Learn how in a 1-hour planning workshop

During this free 1-hour workshop, we’ll share with you the exact ingredients that go into an effective PR plan, including:

  • What should be included in any PR plan
  • How PR fits into your business’s digital marketing and sales efforts
  • How to set annual PR goals and quarterly benchmarks
  • Which PR and marketing activities actually make sense for your business and which you should stop doing immediately.
  • What reporters look for in a PR pitch
  • How to make sure you actually implement your PR plan, even if you have a small team without much marketing experience

When you attend live, you’ll receive the Asana project management template we use with our clients, as well as our own business to ensure PR goals are met.

    About Full Swing.

    A PR partner that hustles like a mother

    Clients turn to Full Swing PR when they need to stand out in a sea of sameness. Sometimes, they question whether their story is worth telling, and always, they struggle to feel like they are fully seen – by industry peers, by potential customers, and often, by their own marketing agency.

    Founded in 2019, Full Swing PR is a public relations and digital marketing agency led by two working moms that helps leaders be seen and sought after so they can reclaim power and rewrite the human story. We build PR and digital platforms for those historically left out of the conversation: women, BIPOC, and LGBTQ+ leaders.

    About Caitlin.

    Caitlin Copple Masingill (she/they) is a strategic communications expert with more than 15 years of experience. Her clients have been in Fast Company, Forbes, TIME, and The New York Times, among others. From leading communications during a runoff election for Boise, Idaho’s first female mayor, to defeating extreme-right political candidates in a Republican primary election, Caitlin brings deep political and policy experience in addition to her background as a former journalist and PR director.

    In 2011, Caitlin was the first openly LGBTQ person elected to the Missoula, Montana City Council. In 2019, she was named among Idaho’s Accomplished Under 40 by the Idaho Business Review, and in 2021, she was honored among the Idaho Women of the Year. She holds an M.A. in journalism from the University of Montana and loves enjoying the outdoors with her young son, Tollie. She lives in Boise and spends as much time as possible in Missoula.

    About Holly.

    Holly Conti (she/her) is the co-owner of Full Swing PR. Since she joined in 2020, the agency has more than tripled its revenue. Holly believes that ethical marketing starts with respect for the consumer and her client’s marketing strategies aim to deliver value at every step of the customer journey. Holly ensures her clients have the right pieces in place to capture the attention they get from PR and turn those eyeballs into customers. Holly has helped clients grow their email lists from 2,000 to 20,000, tripled the sales of online course revenue in less than six months, and grown social media followings by 10,000 and up to 50,000. She’s overseen paid advertising campaigns of more than $300,000 and has led several six-figure launches for online business owners. A former TV journalist, Holly brings integrated strategic marketing expertise to each Full Swing client. She lives in New York with her husband and young daughter, Eloise.