5 Essential Steps to Becoming a Sought-after Industry Expert

Learn how to own your story in the media


Wednesday, December 8 at 2pm ET

    It’s not an accident that fewer than 30% of sources in the media are women. And you can bet that most of the women who are quoted in news stories or contributing guest columns are white straight women.

    The first step to changing these statistics is to own your story. Until you know who you are and what you stand for, you can’t carve out your thought leadership niche and speak directly to the people you want to buy from you, invest in you, or work with you.


    You see other business owners in the media all the time. 



    When you open LinkedIn, you see your competitors sharing the headlines they’ve made in your dream publications and favorite news sources. It feels like other people’s businesses are everywhere, and you’re feeling like you need to do more to show up as the face of your own company.

    Meanwhile, you’re over here growing your six-figure business, serving your clients, managing your team, writing proposals, poring over budgets. Social media, let alone sending out press releases or pitching journalists, remains an afterthought.

    You want to get in front of more potential clients.


    You want to regularly show up in publications that will get you in front of prospective clients or customers, but you struggle to know where to start. You feel perpetually behind when it comes to your business, but especially when it comes to public relations.

    Most of your clients find you through referrals or your robust network, but you know if you had a solid six-month PR plan (and someone to help you unravel what is most compelling about your personal story and the business you’ve created) you could 5x your client list in 2022.



    I teach women leaders how to be seen and sought after in order to reclaim their power and rewrite the human story.  

    Becoming a subject matter expert in your field is totally possible. In this free webinar, I’ll show you the same strategy I use one-on-one with clients to help them uncover their story and successfully pitch themselves in publications dying for content.



    After this webinar, you’ll have a better understanding of:

    ➡️ How to generate six topics for guest articles and my plan to help you operationalize actually writing them.

    ➡️ How most CEOs outsource thought leadership and why.

    ➡️ How to apply a tried-and-true formula to make it easier to just start writing already, penning interesting, helpful guest articles sure to appeal to your target audience.

    ➡️ A list of podcasts and news sites that are looking for women leaders like you to highlight and how to connect with them.

    How To Own Your Story In the Media and Gain New Clients

    Free Webinar

    Wednesday, December 8 at 2pm ET

      Hi, I’m Caitlin Copple Masingill. 

      I’m the Founding Partner and Head of Public Relations Strategy at Full Swing Public Relations, where I help women own their power and rewrite the human story. With more than a decade of experience, I’ve helped clients earn media placements in Fast Company, Forbes, TIME, and The New York Times, among others. In 2019, I led communications to help elect Boise, Idaho’s first female mayor and in 2011, I was the first openly LGBTQ person elected to the Missoula, Montana City Council. I love enjoying the outdoors with my young son, Tollie.