Ever wonder how your favorite author landed a five-minute segment on the Today Show? That’s PR.
Curious how overnight sensations are plucked from obscurity and shoved into the spotlight in a matter of days? That’s PR. (And a whole lot of hard work.)
You know deep down in your heart that you are leaving opportunities on the table because people don’t know who you are. You have a story to share. You’re doing the hard work. You feed the social media beast, you send out emails, and you know in your gut that you’re making a difference in the lives of your clients, readers, or customers, but your brand still suffers from obscurity.
Enter: Public Relations. The real magic happens when media exposure meets integrated marketing. It’s the kind of attention that transforms you from obscurity into an icon.
In more than 10 years of leading PR for companies and nonprofits across the Northwest, I hear from CEOs like you all the time. You are smart, you’re great at business, but you are really, really confused about how to “do” marketing and PR right.
About Caitlin Copple Masingill
Back in 2011, there were very few openly LGBTQ elected officials in the state of Montana. I was 27 years old when I decided to take on the anti-gay incumbent on my community's city council, and I won. How did I win? PR. (And knocking on a lot of doors.) Since then, I've helped clients win elections, sell their products and services, and share their stories in Fast Company, TechCrunch, and The New York Times. I bring 15 years of experience using the power of PR can help clients reach more people, grow trust with their target audience, and serve bottom line goals.
This quick assessment will help you discover what the problem is, and most importantly, how you can begin to fix it.