by Caitlin | Jun 21, 2019 | Uncategorized
As a former journalist, I appreciate the grit and heart that it takes to produce accurate and informative news stories day after day. I cringe every time I see an attack on the press. With #fakenews regularly invoked by politicians at the highest levels, the hashtag...
by Caitlin | Jun 13, 2019 | Uncategorized
Pride season is in full swing (pun intended), and corporations are decking themselves out in rainbows and sponsoring parades. That’s not a bad thing, but it’s not meaningful brand activism either. As someone who grew up in a suburb of Boise, the LGBTQ hub of my deeply...
by Caitlin | May 14, 2019 | Uncategorized
More than once, a client has asked me what public relations actually means. It’s a fair question. Public relations, much like its umbrella industry, marketing, can be hard to pin down. Perhaps you’ve heard the saying: “Advertising is what you pay...
by Caitlin | May 13, 2019 | Uncategorized
Let’s face it, public relations is an odd profession. Everyone thinks that they know what PR is, and many companies and individuals purport to do it. If you’re after professional help that gets results, make sure you ask these five questions before making...
by Caitlin | Apr 9, 2019 | Uncategorized
I spent the last week of March in beautiful Palm Springs, California, attending the Altitude Summit, one of the nation’s top conferences for female creatives and entrepreneurs. From meeting Chicago-based Candice Blansett-Cummins who finally clarified for me what...
by Caitlin | Apr 6, 2019 | Uncategorized
Would your press release pass a journalist’s smell test? One of the hardest parts of being a public relations professional is educating your clients about what constitutes news and what does not. One of the most annoying parts of being a reporter is sifting...
