Level up your PR game.
Why I Protest
This post was written by Full Swing PR's PR Specialist, Dhalu, about her experience protesting for Black Lives Matter in Seattle in June. Silence is not an option. Black Lives Matter, not just today, or tomorrow but always. The murder of George Floyd by four officers...
Growing Full Swing & Expanding My Team
When I started Full Swing Public Relations, I had one mission: to elevate the stories of women-owned businesses ignite positive change in the world. As I reflect on the one-year anniversary of my company's inception, I'm excited to announce some key changes to my...
5 Reasons to Ditch Squarespace for WordPress
There’s a reason that Wordpress powers 32% of the entire Internet. Wordpress may feel harder to figure out upfront, but the payoff is massive. Building a website the right way the first time will save you a lot of headaches (and money) down the road, trust me, I've...
Four Female-led Businesses I’m Stoked About
Nothing lights my fire like a female entrepreneur who has put their blood, sweat, and soul into an idea or a product that helps solve a problem or meets the need of an underserved community. The bravery, creativity, and determination of female leaders are what...
How To Rock Your Next PR Event
I’m going to let you in on a secret. Nobody is ever going to pay as much attention to your business as you do. Once you acknowledge that, you can stop wasting your time on press releases and start figuring out more creative ways to gain attention for your business. In...
#FakeNews is an opportunity to gain consumer trust—for real.
As a former journalist, I appreciate the grit and heart that it takes to produce accurate and informative news stories day after day. I cringe every time I see an attack on the press. With #fakenews regularly invoked by politicians at the highest levels, the hashtag...
Businesses Should Support Real Change, Not Just Rainbows, Especially in Red States
Pride season is in full swing (pun intended), and corporations are decking themselves out in rainbows and sponsoring parades. That’s not a bad thing, but it’s not meaningful brand activism either. As someone who grew up in a suburb of Boise, the LGBTQ hub of my deeply...
What is PR, Anyway?
More than once, a client has asked me what public relations actually means. It's a fair question. Public relations, much like its umbrella industry, marketing, can be hard to pin down. Perhaps you've heard the saying: "Advertising is what you pay for; publicity is...
5 Questions to Ask When Vetting a PR Agency
Let's face it, public relations is an odd profession. Everyone thinks that they know what PR is, and many companies and individuals purport to do it. If you're after professional help that gets results, make sure you ask these five questions before making a hiring...