Want an agency that hustles like a mother?

Meet our team of working moms.

I’m Caitlin Copple Masingill.

Founder, CEO

Caitlin Copple Masingill is a PR expert who helps women leaders shape and share their stories. With placements in Fast Company, TechCrunch, and The New York Times, Caitlin’s tenacity and connections always exceed expectations. She brings 15 years of strategic communications experience, working with nonprofit and business leaders, as well as political candidates, including Boise’s first female Mayor Lauren McLean, and numerous issue advocacy campaigns.

In 2019, Caitlin was named to Idaho Business Review’s Accomplished Under 40. A sought-after public speaker, Caitlin has delivered workshops at Alt Summit, Boise State University’s Andrus Center for Public Policy’s Women and Leadership Conference, Philanthropy Northwest’s Philanthropy Institute, Women’s Startup Lab, and NEW Leadership Idaho. She holds an M.A. in journalism from the University of Montana. Caitlin loves enjoying the outdoors with her young son, Tollie.

Prior to starting Full Swing, Caitlin worked for a social impact marketing agency as well as one of the nation’s top public affairs firms, where she led communications campaigns for public lands, universal pre-K, net neutrality, and LGBTQ equality. In 2012, she became the first openly queer person elected to the Missoula City Council.

I’m Holly Conti.

Head of Digital Marketing

Holly Conti is the Head of Digital Marketing at Full Swing Public Relations, where she develops and executes digital communications strategies that build the audience required to land book deals and secure speaking gigs.

With nearly a decade of experience managing brand platforms in digital, television, and print media, she has led strategy and implementation for six-figure e-courses and digital products. A former account executive at a social impact marketing agency, Holly’s past clients include HP, Smithsonian, and 1440 Multiversity, and she holds a bachelor’s degree from Syracuse University. She has produced multi-week brand photoshoots with over 300 participants. With strategic savvy and a campaigner’s resourcefulness, Holly guides projects seamlessly from concept to execution to make a big impact for her clients. Holly lives in New York with her husband and young daughter, Eloise.

I’m Heidy Caruso.

Director of Details

Heidy Caruso is the Director of Details, where she project manages client accounts and supervises the Executive Assistant.

Heidy brings more than ten years of account management experience to Full Swing, having worked with the likes of Lionsgate Films, Johnson & Johnson, NFL, NBA, The North Face, and Arc’teryx. From start to finish, Heidy loves to roll up her sleeves and prides herself on getting things done. A wanderer at heart, Heidy loves to explore new cities, is rarely without a book tucked some place nearby, and dreams nearly every night. Originally from Alaska, Heidy lives in Boise with her husband, Tony, and their two kiddos Remington and Clementine.

I’m Dhalu Sherpa.

Public Relations Specialist

Dhalu Sherpa is Full Swing’s Public Relations Specialist, assisting with strategy development and implementation of media plans and pitching Full Swing to members of the media. Dhalu earned a B.A. in communications and informatics from the University of Washington in 2019. Dhalu is our resident Instagram “Reels” rockstar and brings her creative talents to Full Swing’s content creation, storytelling, and design. When she’s not cooking, painting, writing, or Instagramming, Dhalu is eating. A Seattleite at heart, her second home is the local coffeeshop.

Why Hire Us?

Our calling is to elevate women leaders, and we love our jobs. We’re a team of working moms who truly care about our clients, and we get shit done. If you are tired of feeling like agencies don’t get you or don’t care about you, try us on for size.