Want an agency that hustles like a mother?

Meet our team of Mother Hustlers

I’m Caitlin Copple Masingill.

Founding Partner + CEO

Caitlin Copple Masingill is a PR expert who helps women leaders shape and share their stories. With placements in Fast Company, TechCrunch, and The New York Times, Caitlin’s tenacity and connections always exceed expectations. She brings 15 years of strategic communications experience, working with nonprofit and business leaders, as well as political candidates, including Boise’s first female Mayor Lauren McLean, and numerous issue advocacy campaigns.

In 2019, Caitlin was named to Idaho Business Review’s Accomplished Under 40. A sought-after public speaker, Caitlin has delivered workshops at Alt Summit, Boise State University’s Andrus Center for Public Policy’s Women and Leadership Conference, Philanthropy Northwest’s Philanthropy Institute, Women’s Startup Lab, and NEW Leadership Idaho. She holds an M.A. in journalism from the University of Montana. Caitlin loves enjoying the outdoors with her young son, Tollie.

Prior to starting Full Swing, Caitlin worked for a social impact marketing agency as well as one of the nation’s top public affairs firms, where she led communications campaigns for public lands, universal pre-K, net neutrality, and LGBTQ equality. In 2012, she became the first openly queer person elected to the Missoula City Council.

I’m Holly Conti.

Partner + Head of Digital Marketing

Holly Conti is a Partner at Full Swing Public Relations and our Head of Digital Marketing, where she develops and executes digital communications strategies that build the audience required to land book deals and secure speaking gigs.

With nearly a decade of experience managing brand platforms in digital, television, and print media, she has led strategy and implementation for six-figure e-courses and digital products. A former account executive at a social impact marketing agency, Holly’s past clients include HP, Smithsonian, and 1440 Multiversity, and she holds a bachelor’s degree from Syracuse University. She has produced multi-week brand photoshoots with over 300 participants. With strategic savvy and a campaigner’s resourcefulness, Holly guides projects seamlessly from concept to execution to make a big impact for her clients. Holly lives in New York with her husband and young daughter, Eloise.

I’m Dani Wasia.

Operations Manager

Dani Wasia is deeply rooted in the West, growing her passion for social-impact work and her love of the mountains in the heart of Bozeman, Montana for the past 15 years. She is a mountain biker, excessive dog-toy purchaser, and a partner to her high school sweetheart.
In 2020 Dani graduated Summa Cum Laude from Montana State University with degrees in Economics and Political Science. While at Montana State, Dani served as the Senior Associate of the Montana State University Leadership Institute, where she led a team deliver end-to-end leadership workshops, lectures, trainings, and events. She has designed, hosted, and Emcee’d speaking engagements with Captain Scott Kelly, Sir Ken Robinson, Dr. Tara Westover, Dr. Paul Farmer, and Dr. Michael Sandel.
Dani has also worked with M+R (designing and implementing Initiative 186 to keep mining pollution out of Montana’s rivers and lakes), Powerhouse Montana, and the Montana Racial Equity Project.
In 2019 Dani received recognition from the Forward Montana Foundation as one of Montana’s “25 Under 25”. Dani is also a Presidential Scholar and finalist for the national Harry S. Truman Foundation Scholarship. She finds her grounding in researching, advocating for, and working towards gender-based income equality, and is a published author in the field of bias and its effects on wage negotiation for young women.

I’m Sonya Feibert.


Sonya is a Brazilian-American writer living in Boise, Idaho. She holds a degree in international affairs from Lewis & Clark College and has a long, long list of improv and sketch classes under her belt. She melds her love of comedy and current affairs to bring humor and heart to clients’ messaging. Sonya served two terms as an AmeriCorps volunteer at a high school in Portland, Oregon, where she created and taught after-school programming. She has worked in nonprofit and education and had the privilege of working with underserved youth, many of whom were first-generation college students, to help them explore and succeed in post-secondary opportunities.

In 2018, Sonya spent two weeks on a NOLS expedition backpacking through Northern Sweden and Norway, a challenging and rewarding experience that gave her a renewed appreciation for the outdoors. Outside of writing for work, Sonya enjoys working out her next stand up set and performing with her improv troupes. She loves hiking and mountain biking in the foothills with her husband, Mitch, and their pup, Chloe. Sonya’s writing was featured in “Rupture,” the 2021 Writers in the Attic Anthology, and she was awarded an Alexa Rose Grant the same year.

I’m Lauren Beck.

Project Manager

Lauren Beck is the intrepid and talented Executive Assistant at Full Swing PR. She’s worked for more than 15 years helping people reach their business and personal goals. Most recently Luaren created and implemented a mobile shower program in North Kitsap County, WA that helped more than 250 people have access to clean bathing during the pandemic. Before that, she worked in Los Angeles, connecting the most vulnerable people experiencing homelessness with housing opportunities.

Lauren is a nomad at heart and has visited more than 30 countries), but she calls the Pacific Northwest home. She’s enjoyed living and working from many cities, including Seattle, New York, and Los Angeles and is developing a podcast called Finding Foreign Lauren about her experiences travelling solo as a woman. She is currently pursuing a B.A. in Business Management from Washington State University.

In her free time, Lauren enjoys exploring the outdoors, photography, learning new languages, trying new foods, writing her memoir, and playing with dogs.


I’m Kana Oliver.

Project Assistant and PR Coordinator

Kana first realized her passion for writing at just 7 years old when she discovered Word on her dad’s clunky ‘90s desktop. The daughter of an immigrant woman solopreneur, Kana loves helping women and other historically marginalized people craft stories that share their expertise and establish their industry credibility. She grew up working alongside her mom, learning the ins and outs of business organization.

Coming from the small town of Enterprise, Oregon, Kana has a strong emphasis on community. She has organized and executed auctions to raise over $9,000 in scholarship funds for local students. Kana served on the Joseph City Park Playground Renovation Committee and played a major role in rebuilding the playground from the ground up after years of neglect.

I’m Brittany Smith.

Account Services Manager

Brittany Smith is an experienced marketing professional who is passionate about using her skills to help Women, BIPOC, and LGBTQ+ folks achieve great things. Her specialties include buying and planning media, overseeing digital marketing campaigns, and managing budgets and P&L’s.

A Seattle resident and Washington native, Brittany earned her Bachelor’s degree in Communication from Western Washington University and is currently pursuing a Masters Degree in Digital Marketing and Data Analytics from Emerson College. Previously Brittany was responsible for marketing Broadway tours including Hamilton, The Book of Mormon and The Lion King and concerts with artists such as The Roots and Death Cab for Cutie.

In her free time you can find Brittany at yoga, tracking down the best tacos and taking her dachshund puppy on urban adventures.

Secret Mother Hustlers

PR is just the beginning. Because every project is different, we partner with women-owned businesses who are the best at what they do. These badasses have as much hustle as the rest of us. Get to know them.

Jaclyn Brandt


Jaclyn is the owner of Polaris Digital, a marketing agency in Boise. She helps small- and medium-sized businesses launch and optimize their online presences, and helps them reach their perfect prospective customer.

Caitlin Lister
Nicolette Clark
Sara Busse

Full Swing’s Anti-Racism Commitment

Full Swing’s Anti-Racism Commitment

Full Swing PR aspires to be an anti-racist organization. That means we reject white supremacy and acknowledge how it operates and is supported within our company. We openly discuss the negative impacts of white supremacy and systemic racism with our employees, contractors, clients, and in our communities. We aspire to become more empathetic people and better listeners in our professional relationships, and believe that anti-racism work positively informs all aspects of our business. 

Our company invests money and time toward educating our white employees about and donating to BIPOC- and queer-led advocacy organizations. We are committed to continuing to hire BIPOC and members of the LGBTQ+ community as employees, contractors, and vendors. In addition to our hiring practices, we continue to work with BIPOC DEI consultants to help us along this journey. We stand in solidarity with all marginalized groups, and we work to model the change we seek in the world by calling each other in.

Why Hire Us?

Our calling is to elevate women leaders, and we love our jobs. We’re a team of working moms who truly care about our clients, and we get shit done. If you are tired of feeling like agencies don’t get you or don’t care about you, try us on for size.

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